It’s been a long time since my last post and lots has been going on. The shop has now been open for over three months and the new Autumn Winter collection is about to launch.
As I sit here writing this the Beast from the East and Storm Emma are in full force and I am wondering whether anyone is really interested in my beautiful offering of Spring/Summer resort wear?!
This summer Cleverly Wrapped has branched out in a whole new product category by adding a resort wear collection.
I think that all people who work in fashion and retailing hopefully believe that their latest collection is better than their last. I say that because I think it’s human nature to want to better oneself and of course this becomes easier as you have history to learn from.
When you are in the scarf business you spend a lot of time looking at other people’s scarves and how they’ve style them. I have a friend called Sophie Eadie and she has got both the beautiful scarves and the creative styling nailed. Every time I see her she seems to be wearing a beautifully unique scarf, tied in an unusual manner, matched with varying jackets or tops and she always looks fab!