I launched cleverlywrapped in September 2014. I have always loved scarves and believe they make perfect gifts as there are no sizing issues, they are light and easy to post and it is fun matching the scarf to the recipient. I hand pick the best of each collection from scarf designers around the world and try to curate a mixture of textures, fabrics ,colours and price points I have some favourite designers who have been with CW since I started but I also ensure that every season I update with up and coming small brands.
As the business evolves I have started to add in other accessories such as jewellery, pouches and clutch bags. This summer I have launched a complete resort wear collection that features kaftans, beach cover ups, pareos, sarongs and beach towels. I have also started to do cleverlywrapped signature cashmere scarves which you will see more of in Autumn Winter 2017.
I have always worked in retailing, I was Operations Director for The Gap UK and Head of Retail at The White Company and ever since I can remember I have always wanted to start my own business. I have three children ( Jack, Lucy and Tom who are 15,13 and 11 respectively ) and once they were all at school full time I launched cleverlywrapped. I have tried to apply what I learnt from the high street to the world of e-commerce and outstanding customer service is definitely my number one priority.
Cleverlywrapped is a small and personal business and I love nothing more than advising customers on what scarf will work for them or helping on gift selection. Please do call me or e-mail me if you have any questions and I am always happy to help. Whether buying a gift for yourself or for a loved one, all our scarves are carefully packed in luxurious tissue paper, folded into beautiful charcoal grey boxes and hand-tied with cleverlywrapped taupe grosgrain ribbon. All gift wrapping is included in the prices shown on the site.