I launched cleverlywrapped in September 2014. I have always loved scarves and believe they make perfect gifts as there are no sizing issues, they are light and easy to post and it is fun matching the scarf to the recipient. I hand pick the best of each collection from scarf designers around the world and try to curate a mixture of textures, fabrics ,colours and price points I have some favourite designers who have been with CW since I started but I also ensure that every season I update with up and coming small brands.
As cleverlywrapped evolves I have started to add in other accessories such as bags, pouches and clutch bags. For SS18 I launched a complete resort wear collection that featured kaftans, beach cover ups, pareos, sarongs, dresses, tunics and beach bags and towels. Resort wear will continue to be our main focus for SS19.
For AW18 I have decided to build on the success of the scarves by providing a beautiful range of cashmere jumpers in unusual colours with clever design details to work with them. I have also really grown our accessories collection which now features cross body bags, bum bags, candles and some gorgeous gloves.
The biggest change in the last year to the CW brand has been the addition of our shop in Stockbridge, Hampshire. It has long been my dream to have my own shop and so far the reality has not disappointed. Please do come and visit when you are next in the area.
I have always worked in retailing, I was Operations Director for The Gap UK and Head of Retail at The White Company and ever since I can remember I have always wanted to start my own business. I have three children ( Jack, Lucy and Tom who are 16,14 and 12 respectively ) and once they were all at school full time I launched cleverlywrapped. I have tried to apply what I learnt from the high street to the world of e-commerce and outstanding customer service is definitely my number one priority.
cleverlywrapped is a small and personal business and I love nothing more than advising customers on what scarf will work for them or helping on gift selection. Please do call me or e-mail me if you have any questions and I am always happy to help. Whether buying a gift for yourself or for a loved one, all our scarves are carefully packed in luxurious tissue paper, folded into beautiful charcoal grey boxes and hand-tied with cleverlywrapped taupe grosgrain ribbon. All gift wrapping is included in the prices shown on the site.