When you are in the scarf business you spend a lot of time looking at other people’s scarves and how they’ve style them.
I have a friend called Sophie Eadie and she has got both the beautiful scarves and the creative styling nailed. Every time I see her she seems to be wearing a beautifully unique scarf, tied in an unusual manner, matched with varying jackets or tops and she always looks fab!
Over the last month I have been very busy uploading all the new Autumn Winter products onto the website. For every scarf I have to think of a name, write a description, input the size and fabric content and finally add the price in three currencies. The hardest bit is the name, which I obviously want to be descriptive of the scarf but at the same time give it an individual and identifiable title.
One of our new designers this season is Me and Kashmiere (they are not a new designer as such – in the sense that they are a well established brand). They are a brand that I have been keeping my eye on for a couple of years, ever since I first spotted them in the Liberty scarf room (where better to get a little inspiration!). What I think they are great at is creating wonderfully soft, understated, classic cashmere scarves in subtle, yet sumptuous colours.
We are stocking three scarves from them; one in natural, one in dusty pink and one in deep red. What I hope I have done is provide three completely varied colour options, which will suit a range of skin tones and wardrobes.
I think a natural cashmere scarf should be a staple in anyone’s wardrobe – the dusty pink one is a gorgeous colour to wear near your face (especially against winter skin) and the deep red is perfect for those who want to add a splash of colour to their outfit. I can’t help visualising a dark coat, a red scarf and a carol service (too early to mention the festive season?!).
When I was naming these scarves I could think no further than Sophie Eadie. This is exactly the sort of scarf she would effortlessly loop and style to perfectly accessorise her outfit, whilst the quality cashmere serves it purpose and protects from the elements. Hence I called it the ‘Eadie Classic Cashmere Scarf’.
This got me thinking: Why not bring Sophie into the studio and ask her to style this scarf how she would wear it? Why not ask her if I could take some photos and share them on the CW journal? So I did and she said yes! Here are the results; all her own clothes, all her own styling – I hope you agree she looks fabulous and the photos have become the perfect model shots for the Eadie Classic Cashmere Scarf! No copying now!