Branching Out Into Summer Resort Wear

This summer Cleverly Wrapped has branched out in a whole new product category by adding a resort wear collection. When I started Cleverly Wrapped the concept was purely to sell scarves but as the business has evolved I have decided that beach wear compliments scarves perfectly. You can see how it happened. I started selling scarves, then it was summer and I thought I would add in some sarongs and pareos. That seemed to work so then I thought I would add in some one sized Missoni kaftans. They sold out, so this year I decided to really go for it and do an entire collection of scarves, pareos, sarongs and kaftans, not to mention a few beach towels and accessories.

As when buying for scarves my ethos has remained the same. My goal is to find unusual and interesting beachwear that isn’t readily available on the high street. I also ensure that everything I buy is one size as I appreciate that with on line shopping it is a challenge to sell sizes. Although the beachwear is not sized I have tried to take into consideration different body shapes. Some of the kaftans are below the knee, some are above the knee, others have plunging v-necks at the front and one has a plunging v at the back. I have tried to give everyone the opportunity to show off the bits of their bodies they would like exposed!

Below are some of my favourites from the resort wear collection.

This is a Missoni kaftan which comes in other designs and colours and is always a sell out item.

Here’s something a bit more understated. A beach cover up by Echo.

And one of my favourite, the pineapple pareo which can double up as a scarf too.

Have a look at the full collection on line and if you fancy trying some of them on please do come and visit us at Spirit of Summer at Olympia where we will be showcasing our entire summer collection.

Happy shopping!
Harriet x