Most of the new scarf designers for Autumn Winter 15 were discovered on my buying trip to Paris last March. There are seven of them in total and I have put them in alphabetical order so as not to be accused of favouritism!
First up is DeNovembre – a charming French lady called Judith Bourdin designs these scarves and as soon as I saw them the purchasing decision was instant. Take a look at the Full Moon scarf above (1st image). The design is so original and the softness of the fabulous quality wool makes it super cosy to wear plus very easy to style. I am certain these two scarves will be best sellers.
Next is Echo who is a well-known and established American brand. I chose them for two reasons. Firstly because all of the products I have ordered are made from Yak (believe it or not!) which feels and looks just like cashmere but is also a bit easier on the purse. Secondly, because I wanted to introduce some neutral colour palettes into this collection and they do a great job of designing classic scarfs in easy to wear, universal colours. I love this triangular fringed scarf and will definitely be having one for myself (2nd image).
Now something for the men! Glen Prince is an English company who design classic British lambswool scarves. I chose them as I wanted to get some great quality men’s scarves at a reasonable price point for the Christmas gifting season. I have done a mix of classic colours with a twist and a few more jazzy designs for those looking for something a bit different (3rd image).
Ines des Parcevaux is another new designer for Autumn Winter who I had no hesitation about buying from. I was so excited to discover her as she is doing something completely different with scarves. She makes stunning little pocket square silk scarves which come with a metal loop to help style them in more versatile ways (4th image). They come in a well thought-out box, with a great little booklet inside, to help demonstrate various ways to style them. I feel certain, however that most people will go for the wrist bandana style – unique & very chic! These are awesome pieces and so easy to wear – all at a great price for gifting.
Inouitoosh is a French scarf brand that I have wanted to stock since I started. It is an androgynous brand, ideal if you want flawless simplicity or an originality. Take a look at their Ali scarf here (5th image) and you will see what I mean. I love all of their products and although I have put them in the women’s page I think men could certainly wear them too.
Me and Kashmiere is another company that I have been keeping my eye on for a long time. I first saw them a couple of years ago in the Liberty scarf hall and was excited to find them in Paris.
This is the go-to designer if you are looking for a premium quality luxury cashmere scarf in gorgeous colours (6th image). I had a friend of mine come round and style these scarves with me.
Finally we have Vue Sur Mer, which is from Belgium and is a recent impulse purchase. When I saw the quality and colours of their cashmere, combined with their value for money, I knew I had to stock them!
I have gone slightly crazy here and bought five sumptuous cashmere scarves in a mixture of contemporary and classic colours with matching cashmere beanies (7th and 8th images).
So lots of freshness to sit alongside new collections from our current favourite designers; Jane Carr, Bella Ballou, Dea Kudibal, Claire Gaudion and Jo Edwards. We now stock 35 different designers from 12 different countries so rest assured if you are looking for a distinctive scarf for either yourself or as a gift this is the place to come!
Harriet x
