New Day Originals 

New Day Originals is a small family business founded by Dave & Finula (aka Fin).  Fin felt there was a lack of choice for women in their 40’s and 50’s for  sustainable, ethically made clothing that is on-trend, stylish, comfortable and affordable.  Lockdown gave the couple an opportunity to explore this further and the brand was launched in 2020.

New Day Originals gets its name from Finula’s Irish roots and her name, loosely translated from Gaelic means ‘Fine New Day’.  ‘Originals’ reflects the brand’s desire to create unique and original designs that are both contemporary and unique.

Sustainability and Ethically Made are core values within the brand.

Every single dress has been chosen for its eco-friendly, and sustainable ethics. That means using manufacturing processes that minimise water usage, leverage recycled and organic materials and of course fair rights for those who make the garments.

Sustainability is also about quality and the ability to wear a garment over and over again.  The New Day Originals dresses can be styled in numerous ways and dressed right up or right down so you will wear them on repeat in different ways.