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mbyM is a Danish brand that was launched in 2003. Their signature style is raw femininity mixed with Scandinavian coolness. They aim to create stylish, original designs that are also affordable. The mbyM concept is based on skilful design, cool detailing and quality of cut. They generally use a classic and neutral palette within their collections, so that their clothes stay both timeless and classic. We discovered mbyM in Copenhagen earlier on this year, and we are excited to have them as one of our new designers.