Designed in London and hand crafted in India, Ashiana styles each have their own unique story. Ashiana loves colour and so does Cleverly Wrapped!
Ashiana’s soft accessories range has grown rapidly since its launch, from using fun and classic prints, unique weaves and textures all accentuated with hand made pompoms and tassels. Ashiana offers a colour and shape for everyone with pouches, clutches, handbags, cocktail bags and slouchy bags for all occasions. To help you travel from beach holiday, to city break, to country escape, to winter chalet flawlessly and fashionably.
Ashiana was founded by Anastasia Buisman who is a nomad in her own right, finding inspiration whilst travelling the world. This inspiration then translates into her designs each season. Each Ashiana piece is designed by Anastasia and her team in Bayswater, London.
Ashiana believes and supports ethical and fair trading as well as female empowerment. Their London office is made of an entirely female team and their management teams in India and China are led by women. Their workshop in India adheres to fair and ethical trading standards.
Ashiana’s focus on handmade gives local workers a chance to pass down century old traditions and practices and families a source of income that would be otherwise lost in today’s world of automation and mass production. They try to use as many handmade practices as possible in their collections to give their clients a unique piece but also to promote and keep alive the work and lives of local artisans.
Ashiana’s founder Anastasia, travels to India several times a year to personally source materials, suppliers and components that fit within their philosophy and fair trade practices. This hands on approach ensures that consistent checks are in place to ensure dedication to their commitment.